The best eMarketing techniques for project services

As part of this series on industry-oriented eMarketing techniques, this week we look at project services – those services that are delivered on a pre-determined estimate of time and materials.

This category is extremely diverse – from creative types in advertising and architecture, techos like programmers and physics consultants, to those with far bluer collars in plumbing and panel beating.

Many in this services sector contend that the web is less useful for them because they don't 'sell' their products online.

While there's no question that the web is less intrinsic to their business than their reservation style services examined last week, the online world still plays a critical part in not only providing qualified leads but moving them a long way through the sales pipeline via detailed estimate forms and selling service packages and/or vouchers.

Search engines are now the very first port of call when prospective customers are looking for a project services supplier.

To those providers in less traditional or niche categories the benefit is even greater as web users are more likely to use search engines for these providers than use the more laborious and less informative (but often more relevant) Yellow Pages.

Either way, a prominent and professional online presence should now be the biggest priority on the project service provider's promotional wishlist.

Listed below are the key eMarketing techniques with a rating of how effective the technique is likely to be to operators of these project services. High = High effectiveness, Low = Low effectiveness and so on.

Selling online: MEDIUM

As outlined above, selling online is a less obvious online objective for project service providers, however they might well be surprised at just what an effective new revenue stream selling online can be. Many have achieved brilliant results by packaging their services into fixed-deal bundles, where you receive a pre-determined set of benefits such as the construction of a pool, house or website.

Vouchers are another way of selling your services online. One of the exciting growth areas is in subscription, where service providers can tap into ongoing and often passive income streams in return for regular provision of services and resources.

Search engine optimisation: HIGH

Project services have been the bread and butter of Yellow Pages for decades and have now become a major source of traffic for search engines. Recent research data suggests that search engines have even surpassed word-of-mouth as the first port of call when in the market for services such as these.

The goal of every project service provider should be to become and stay prominent on Google et al for their line of business – at the very least within the localities they service. If that goal is too difficult or expensive to achieve, next best is to command a given niche.

For example, my own firm does not have the time or budget to compete for the keywords 'web design' in this country (yielding 5.5 million search results). Web design firms are now a dime a dozen and many have far deeper pockets than ourselves. However, we are number one for 'independent web services' – a niche we dominate.

Search engine advertising: HIGH

If a prominent 'organic' position is difficult to achieve, this 'pay per click' advertising is a brilliant way to fill the breach. There are now service providers that receive the bulk of their qualified leads from this technique.

Again if highly competitive, look for locality or speciality niches which are less expensive to maintain.

more information :-http://www.smartcompany.com.au/internet-secrets/20100512-the-best-emarketing-techniques-for-project-services.html