What would you do if you were gifted a Fender Lead guitar used by Eric Clapton? Or a vintage Norton classic motorcycle that costs over Rs 3 lakh at current value? The owner of London’s Hard Rock Café, mounted the priceless guitar on the restaurant wall, setting a tradition that would eventually be followed in all his café’s across the globe.
Closer home, at the Bikes & Barrel bar in Chennai, the two-wheeler was hung mid-air over the service counter, stirring the thoughts of motor enthusiasts as they downed their beer and ale. The rationale is that such vintage items will draw steady customers and prove to be a goose that lays the golden egg over a period of time. And selling such period valuable for a one-time fortune would amount to killing the goose.
“The huge collection of music memorabilia has been one of our major USPs that draws crowds,” says Amit Keswani, VP sales of JSM Corp, which runs Hard Rock Café chain in India. “We even organise memorabilia tours around our cafes.”
It is no secret that with new restaurants and bars adding to the long list of existing ones, the diner today is spoilt for choice. Be it specialty cuisine, crisp service, pricing or the friendly/business surroundings, the alternatives abound in each group. It thus becomes incumbent upon a new restaurant to create a niche for itself.
“You have to be inventive,” says social commentator and marketer Santosh Desai. “With so many restaurants and pubs all around, your joint has to become a reference point to survive and do well.” Retro, or vintage ambience as one may term it, serves to be that reference point.
Take The All American Diner in Habitat World, Delhi for example. Designed around the culture of the 50s and 60s, the restaurant attempts to capture the original aspects of those times. Be it the classic cappuccino-maker, the juke box, or the walls in pastel shades with bright red seating—even the jar of maple syrup and strawberry toppings—the setting re-generates the gone-by era in a stylish manner. Adding to the ambience are the pictures of products used in the 1950s and 60s, consumables and durables that dot the walls.
more information :-http://economictimes.indiatimes.com/features/the-sunday-et/life--style/Decor-on-retro-themes-helps-restaurants-carve-a-niche-for-themselves/articleshow/6016071.cms
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