While the iPad was launched in the US and other select countries, developing countries such as India are yet to get a first glimpse of the iPad. Only some tech savvy upper class types have been able to lay their hands on the iPad, by buying from the US or Europe. But the developing countries are not to be left out of the tablet game all together, with many of them bringing out their own tablet PCs. Once the initial hype subsides the new devices will have to face challenges that are characteristic of individual markets. What factors will decide their success or failure in the Indian market?
Developing countries like India already have prototypes of tablet PCs designed and manufactured locally and more in the pipeline—tailored to suit the local market. Affordability will be a major concern in this price sensitive market.
The ‘Palaka’, meaning slate, by elLoka is due to come out in prototype form in September. It will have two choices for OS: the company’s patented operating system and Android. The tentative price is USD 150 (INR 7,000), which is quite affordable compared with brand name alternatives.
Some tablets that are popular in the West are being customized to suit other markets in developing countries. Meet the recently launched iProf! This is a customized version of the Archos tablet. This Android based tablet PC has a 7-inch touch screen and is aimed at students preparing for the prestigious Indian Institute of Technology (IIT). In India, any device designed to help students would be attractive. Focus on content could be an interesting angle.
more information :-http://www.shanzai.com/index.php/market-mayhem/8-op-ed/1193-indian-tablet-market-raring-to-take-off
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